Intro
The standard
Digital gifting is on the rise. Giftomatic believes the app can become the standard in digital gift-giving, whilst having the strongest businessmodel in the market combining gift card sales with affiliate marketing.
Why is the app for sale?
Because of the massive successes of the Giftomatic partner tools, Giftomatic is looking for a new owner for the Giftomatic app. The app was launched in November ’20 and has shown very promising results. But it does not fit anymore within Giftomatics strategy.
Business model
You can sell your own gift card(s) and make 100% of the margin. On top of that you can expect affiliate revenues. The average of Giftomatic has been €3,52 per redeemed gift card.
Your new saleschannel
A mobile app is a powerful saleschannel which is always in a users pocket, only a few minutes away from a purchase.
Ideal for last minute gifts when shops are closed, A gift card app aligns with the growing demand amongst customers of going digital and plastic-free.
It’s about the experience
The challenge of digital gift cards is to add a nice experience. With two unique personalisation features, the Giftomatic app stands out.
A face-swap videomaker with music adds a humoristic touch to the digital gift, while the preselection tool allows the giver to do gift-suggestions. Making it a much more thoughtful gift.
Virality
Every receiver of a gift, must download the app. This way usage of the app automatically results in new users.
Digital = Enviroment friendly
Giving a digital gift card is up to 300 x more sustainable than a traditional plastic gift card (source)
Competitor
Prezzee
The Australian company Prezzee (2015) is having a massive success with its mobile app, focussing on technology and a great experience.
The CEO of Prezze said that Prezzee is on track to process more than $1 billion Australian dollars in corporate and retail cards in its 2022 fiscal year (source).
Geo’s
Prezzee is originally from Australia, now also growing fast in USA, UK and will soon launch in France & Germany.
Core features
Business model
Metrics
8,1%
Conversion from account to purchase
€29,88
Average gift card value purchased
68%
Of all purchased gift card value is redeemed
€3,52
Additional affiliate revenue per redeemed gift card
Results
Installs
Installs
In Q4 of 2020 a marketing campaign was executed. From January onwards, no paid marketing was done at all.
Below you can see the total amount of installs per platform.
iOs total active installs over time
Android cumulative installs
Promotions in December '20
Giftomatic spent €25k on advertising in December ’20, divided over the following media. Detailed advertising report is available upon request.
Affiliate revenues
Technology
Partnership
What our users say
Explainer videos
Let's innovate together!
